Location: Minneapolis, MN
Company: Unitedhealth Group
talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together. Why Optum Financial?
Optum Financial is one of UHG's five strategic pillars. We're highly profitable and growing fast - which is a great place to be from a career standpoint. We are leading the charge on customer centricity and we're a true innovator - we're rapidly growing new lending products for providers and hospital systems that's not been seen before in the market. Our aspirations are big. We need marketers who are hungry, smart, and conscientious.
Functional passion and expertise matter - we want people who know how to do " their thing" really, really well. Experience and the desire to look outside of health care is essential.
We want to elevate our industry to a whole new level and that means you know what greatness looks like in your domain. Optum Financial is passionate about giving people a career path within the business as we grow. We want to see people crush their roles, overdeliver, coach others and step into bigger opportunities over time. This isn't a job. It's the start of a career. As a member of the Optum Financial marketing team, the marketing campaign manager role is a key pillar for the 2024+ growth of
this business. You will need to think both creatively and analytically (yes, you need both!
) on how to engage B2C audiences through effective omni-channel campaigns. Channels might include email, direct mail, in-app notifications, paid top-of-funnel channels, and even in-store signage. There's real complexity involved as we build our next gen offering on a new platform with a new brand. This is a chance to shape that experience as we evolve there. We are doing our part to help everyone with one of the biggest and most important decisions they make about their lives: their health. Questions you should ask yourself: Does the idea of creating innovative campaigns excite me?
Do I like the idea of optimizing campaigns and thinking about the holistic customer journey? Can I create detailed, exciting campaign briefs that push our internal partners to think outside of the box? Can I critically think about what the right campaign success metrics are and how to A/B test? Do I know what great marketing truly looks like and and am I excited to bring that to the healthcare industry? Do I get uncommon satisfaction out of finding the tiniest errors and figuring out how to make sure they never happen again? Can I articulate the right martech needs to take engagement to the next level?
Do I love building and owning a 12-month roadmap and then executing above and beyond what I thought I could? Your key success metric is driving consumer engagement with tangible spend and contribution changes. We will share specifics with the successful candidate. You'll enjoy the flexibility to work remotely from anywhere within the U. S. as you take on some tough challenges. Primary Responsibilities: Execute consumer marketing projects and ad hoc requests from intake process through completion Maintain and drive an effective brand voice management that contributes to consumer engagement Manage a large volume of campaigns for several constituents across the organization Build collaborative partnerships with internal business clients in many functional areas Align and socialize collective objectives and detailed roadmaps Work in technology applications such as Workfront and Adobe Experience Manager (AEM) Participate in process improvements related to work, including partner processes Successful candidates will be able to clearly articulate and demonstrate that they: Are a motivated, process-oriented self-starter with a high level of organization, efficient time-management, and attention to detail Have the ability to work in a fast-paced environment with flexibility to accommodate demanding project schedules Can build and maintain outstanding relationship-building and interpersonal skills across functions and levels with a demonstrated ability to solve problems and work effectively in a team environment Have exceptional listening, verbal, and written communication skills with the ability to think quickly on your feet You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Years of post-high school education can be substituted/is equivalent to years of experience Required Qualifications: 2+ years of experience in a B2C-first CPG, fintech, consumer-brand environment in a large matrixed organization Experience creating or evaluating highly creative assets that drive consumer engagement Professional experience in a mix of some of the following - campaign marketing, performance marketing, funnel-management, product marketing or email marketing hands on experience Experience working with SQL or advanced XLS or other quantitative skills to be able to analyze data sets and create digestible visualizations Experience setting up and monitoring campaigns with marketing platform tools like Google Analytics, Eloqua, Google Ad Words, Facebook Business Manager, Optimizely, or others Demonstrated experience creating compelling narratives in Power Point, backed by facts and data for senior leaders who you'll interact with Preferred Qualifications: Proficiency with data visualization tools like Power BI, Sprinklr, Domo, Looker Studio, Tableau, etc.
Basic coding in languages like Python, R, ETL, etc.
California, Colorado, Connecticut, Nevada, New Jersey, New York, Rhode Island, or Washington Residents Only: The salary range for California, Colorado, Connecticut, Nevada, New Jersey, New York, Rhode Island or Washington residents is $67,800 to $133,100 per year. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, United Health Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements).
No matter where or when you begin a career with United Health Group, you'll find a far-reaching choice of benefits and incentives. All employees working remotely will be required to adhere to United Health Group's Telecommuter Policy At United Health Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, interactionuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes.
We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission. Diversity creates a healthier atmosphere: United Health Group is an Equal Employment Opportunity/Affirmative Action employers and all qualified applicants will receive consideration for employment without regard to race, color, religion, interaction, age, national origin, protected veteran status, disability status, interactionual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
United Health Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment Requisition #: 2203223lh1ta6vwh
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