Location: New York, NY
Company: Truecar
We forge partnerships to power car buying programs for some of America's most trusted brands. And we continually innovate to provide useful tools, research, market context and pricing transparency to help consumers feel empowered and confident all throughout their journey.
As consumers' priorities and shopping habits shifted, so did we. We are building a modern day marketplace and invite you to come join the True Car Crew. You can have a real & direct impact on our journey as we continue to evolve and revolutionize the car buying and selling experience. We are seeking talented individuals who are excited by our mission to revolutionize & elevate the car buying & selling experience. The
Opportunity: True Car is actively searching for a Senior Manager of Digital Marketing, ideally with a robust background in agency settings, to spearhead the expansion of our dealer marketing endeavors.
The ideal candidate should possess extensive experience in the digital marketing sphere, demonstrating proficiency in areas such as paid social media campaigns, programmatic advertising, Connected TV (CTV), and You Tube marketing strategies. This position is tailored for a forward-thinking strategist who has a deep understanding of the dynamic digital marketing landscape and is skilled in devising and executing innovative marketing strategies to drive organizational growth and success.
How you will contribute to True Car's success: Evaluate and enhance True Car's digital marketing strategies, with a specific focus on optimizing paid social campaigns, programmatic buying, CTV advertising, and You Tube marketing.
Collaborate closely with dealership partners, serving as the primary strategic account leader. This role involves the development, optimization, and comprehensive reporting of all related activities. Responsibilities include crafting and executing tailored strategies, overseeing project progress, and ensuring the delivery of exceptional outcomes in line with organizational objectives. Advise on the creation and execution of comprehensive digital marketing plans, ensuring a robust presence across platforms.
Collaborate with cross-functional teams including Product Growth, Analytics, Creative, and Marketing, to create a unified and impactful digital marketing approach. Design and recommend innovative campaign strategies, targeting specific audience segments for maximum engagement and ROI. Analyze and report on key performance indicators for each digital channel, including paid social, programmatic, CTV, and You Tube, providing actionable insights for continual improvement. Drive experimentation and continuous improvement in digital marketing, focusing on innovative tactics across digital channels.
Stay ahead of the curve in digital marketing trends, and recommend strategies to capitalize on emerging opportunities. Promote the integration of real-time, personalized communication strategies in all digital marketing efforts, with a special emphasis on the unique dynamics across all digital channels. Oversee the strategic and operational aspects of digital campaigns across these platforms, ensuring seamless execution and alignment with overall marketing objectives. Produce detailed analytics and reports, offering deep insights into the performance and efficacy of marketing initiatives.
Your Expertise: Profound analytical and strategic thinking skills, particularly in the context of paid social, programmatic advertising, CTV, and You Tube. Excellent communication skills, with the ability to articulate complex digital marketing strategies effectively. Strong project management and strategic planning skills, with attention to detail. Flexibility and adaptability in a dynamic marketing environment. Experience in building strong relationships with diverse teams and stakeholders. Demonstrated track record of leading successful digital marketing projects, with specific expertise in paid social, programmatic, CTV, and You Tube marketing.
Proven success in email marketing and a background in a marketplace technology environment is preferred. Salary range: $116,000 - $140,000 Your True Car Experience As a crew member, you'll be primarily based out of your home as a part of our Dynamic Workplace strategy. We provide additional benefits & perks to assist our crew members in having a sustainable home workstation including monthly internet/mobile phone service reimbursement and furniture & equipment for your space.
You will receive excellent benefits that include but aren't limited to 100% employer-paid health/vision/dental premium, 401k with company contribution, equity, a wellness stipend program, and a learning & development reimbursement program. We recognize that everyone needs an occasional recharge, so we offer a flexible PTO policy for exempt True Car Crew along with a generous PTO accrual policy for non-exempt True Car Crew, in addition to 14 company-paid holidays and 2 floating holidays. In short, we care deeply about our crew members and build employee-centric programs that prove it. At True Car, we believe in the power of diversity to build a deeper understanding of our consumers and partners and drive innovation in our products.
We welcome a workforce that reflects all the diversity of car-buying consumers. We encourage everyone interested in our company mission to apply. We do not discriminate on the basis of race, gender, religion, interactionual orientation, age, or any other trait that is protected by applicable law. We will consider qualified applicants with arrest and conviction records in accordance with applicable law. In addition, True Car will provide reasonable accommodations for qualified individuals with disabilities.
True Car does not accept unsolicited agency submissions. If you are based in California, we encourage you to read this important information for California residents linked here. #LI-Remote PDN-9af3fb83-00ce-478e-8786-a9922eba6e91
Marketing/PR jobs focus on promoting and managing the reputation of a company or its products. They encompass a range of roles, including market research, advertising, content creation, social media management, and public relations. Key characteristics of these jobs are creativity, communication skills, and the ability to understand and influence public perception. Professionals in this field strategize to engage audiences, build brand awareness, and drive sales or other desired outcomes. They navigate an evolving digital landscape and analyze market trends to craft compelling narratives and campaigns that resonate with target demographics.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
Marketing and Public Relations (PR) jobs are roles within organizations focused on promoting and maintaining a positive image of a brand, product, or service. These positions involve creating and executing marketing campaigns, building relationships with media and influencers, crafting press releases, and engaging with the public and customers through various channels. Key features of these roles include strong communication skills, creativity, strategic planning, and the ability to adapt to an ever-evolving digital landscape. Professionals in this field are often tasked with measuring and analyzing the impact of their efforts to continuously improve outreach and brand perception.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
