Location: Boston, MA
available The role: In 2023, we’re ready to take our consumer business to the moon and are looking for a Head of B2C Growth Marketing to take over the entire consumer marketing funnel, from traffic to MQLs to conversions to referrals, and everything in between.
We’re growing fast despite not having scratched the surface of our existing channels, stood up new channels, or optimized our conversion funnels. If you’re looking for an opportunity to be the leader that takes us to the next level, we’d love to meet you. About you: You’re energized being responsible for the essential business KPIs, and figuring out how to deliver on ambitious goals You’ve been on a growth-stage marketing team
(preferably a B2C company) and helped build the engine that took the company from series A to series BYou’re comfortable working at every step of the funnel - traffic, MQLs, SQLs, on-site conversions, churn, and referrals You’ve developed a new channel from 0 to 1, and scaled a channel from 1 to 100You’ll work with anyone, in any department, to You have experience testing methodologies to determine marketing channel incrementally You have a track record of successfully scaling and optimizing performance marketing budgets and have experience with a variety of marketing channels What you’ll be responsible for: Developing and iterating on a “theory of the customer” - watch session recordings, conduct
user interviews, and do what it takes to deeply understand the problem people are trying to solve when they reach our website Scaled paid acquisition: delivering exceptional CAC: LTV and paybacks, optimizing ad platforms with the full funnel of data: not just conversions but MQLs and SQLs and more heavily weighting high-LTV leads Conversion rate optimization: hand-in-hand with scaling paid acquisition, you can build funnels to convert paid and earned traffic by thinking deeply about what stage of the buying journey the lead is in, and how to match a conversion experience that lines up with that stage Analytics: hand-in-hand with conversion rate optimization, you get deep in the weeds using Google Analytics, Amplitude, Hotjar, and your analytics tools of choice to get real insights into how visitors are engaging with the website Discovering new channels: go from 0 to 1 on getting new acquisition channels off the ground Referral programs: you’ve started a flywheel that incentivized existing customers to drive cheap, reliable, high-LTV customers via referrals Email marketing to turn MQLs into SQLs: you’ve built email drip sequences that move leads down the funnel and qualify them for the sales team Working with our product team to take successful lead gen tests into product-led growth opportunities Reporting on key metrics related to the volume, cost, and funnel metrics of leads, MQLs, and SQLs Recruiting Process: Initial screen with our recruiter Hiring Manager Interview Virtual On-site with Leadership About Community Phone Company Modern landline and voice services Company Size: 51 - 250 People Year Founded: 2018 Country: United States Company Status: Actively Hiring Looking for Partners Looking for Clients Raising Funds Share This Job More Full Time Jobs Technical Content Writer & Creator (requires coding) (SF Only) San Francisco Full Time $100000 - $150000 yearly Customer Care & Success Specialist Padua, Italy Full Time $500 - $1000 yearly Customer Success Manager New York Full Time $70000 - $100000 yearly Account Executive New York Full Time $80000 - $160000 yearly Sr Enterprise Account Executive US - Remote San Francisco Full Time More Companies Hiring Karate Labs United States Nimble Rx United States Respaid United States Automat (formerly lasso) United States Spruce Systems United States BEAMSTART brings you the latest news, databases, and jobs from all around the world on startups, technology, and business.
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Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.
