Location: New York, NY
Company: Google
product management, analytics and engineers, you will tap into the underlying data, align on key metrics/methodologies and generate insights that enable marketers to develop valuable, highly effective programs. The Ads Marketing Analytics team builds analytical frameworks and measurement capabilities to generate data-driven insights that drive business growth.
As a Marketing Manager for Ads Marketing Analytics, you will drive measurement and analysis that supports business-to-business marketing programs for Ads and You Tube. You will enable high-quality measurement of global marketing programs. You will gather measurement requirements, recommend appropriate metrics, perform analysis,
and present results. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways.
Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. The US base salary range for this full-time position is $105,000-$154,000 bonus equity benefits. Our salary ranges are determined by role, level, and location. The range
displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations.
Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google. Minimum qualifications: Bachelor's degree in Marketing, Business, or Analytics, or equivalent practical experience.
3 years of experience in product marketing or analytics. Experience working on a cross-functional team, managing projects with multiple stakeholders and priorities. Preferred qualifications: Experience measuring and delivering results of marketing activations. Knowledge of ads marketing activation. Ability to learn the analytics space including existing metrics/data sets and apply critical thinking to the application of those metrics. Ability to present to cross-functional audiences, and commitment to diversity, equity, and inclusion. Responsibilities Gather measurement requirements for events and campaigns from cross-functional stakeholders.
Build and iterate on a detailed full funnel measurement plan, leveraging existing and new data sources available. Perform analysis on marketing activity performance metrics to generate insights and drive growth. Provide measurement guidance and prioritization to teams. Develop business-relevant conclusions from results and effectively communicate them to executive-level audiences. Requisition #: 133802968978727622pca3lyuhf
Marketing/PR jobs focus on promoting and managing the reputation of a company or its products. They encompass a range of roles, including market research, advertising, content creation, social media management, and public relations. Key characteristics of these jobs are creativity, communication skills, and the ability to understand and influence public perception. Professionals in this field strategize to engage audiences, build brand awareness, and drive sales or other desired outcomes. They navigate an evolving digital landscape and analyze market trends to craft compelling narratives and campaigns that resonate with target demographics.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
Marketing and Public Relations (PR) jobs are roles within organizations focused on promoting and maintaining a positive image of a brand, product, or service. These positions involve creating and executing marketing campaigns, building relationships with media and influencers, crafting press releases, and engaging with the public and customers through various channels. Key features of these roles include strong communication skills, creativity, strategic planning, and the ability to adapt to an ever-evolving digital landscape. Professionals in this field are often tasked with measuring and analyzing the impact of their efforts to continuously improve outreach and brand perception.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
