Location: San Diego, CA
to the advisor-centered model and the belief that Americans deserve access to personalized guidance from a financial advisor. At LPL, independence means that advisors have the freedom they deserve to choose the business model, services, and technology resources that allow them to run their perfect practice.
And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors, so they can take care of their clients. The Executive Vice President, Chief Marketing Officer (CMO) will be the growth officer of our $8.6B business and the leader of all (B2B2C) marketing initiatives. This individual will be responsible for
the development and execution of the overall LPL Financial go-to-market strategy which is aimed at driving significant customer and revenue growth at profitable levels of return on investment that improve over time.
The ideal EVP, Chief Marketing Officer (CMO) is an excellent leader with a value creation mindset who will provide all-encompassing business judgment as we scale our growing business. We are seeking an outstanding executive with an entrepreneurial spirit, a strategic mindset, a passion for leading teams, and with demonstrated success in driving growth strategies. Key Responsibilities: Accountable for the business development go-to-market (GTM) strategy: Conduct customer research
and apply insights. Identify the trends of the market and direct the marketing insights efforts of the company Use marketing to position offerings to clients in a growth organization Drive demand: Leverage market trends, research, data and LPL product attributes into messaging to connect with prospects and our financial advisors Brand positioning: Bring the LPL Financial brand to life in a way that resonates across verticals through various segments.
Manage key partners. Strengthen existing relationships with key internal and external partners A well respected marketing leader with a track record driving growth and expanding share in competitive environments.
Proven track record of brand, online and mobile marketing expertise and current with the evolving role and tools of modern digital mrketing. Has led in multi-channel businesses, and how to evolve and innovate with existing channels. Experience in and understanding of the high-growth business models. Familiarity with customer life-cycle marketing -top of funnel through retention - and the technology that enables it •P&L savvy, operational excellence, data and metrics driven. Proven ability to balance short and long-term goals. Experience developing and leading a world class marketing function Lead the marketing function: Drive all aspects of marketing including, digital, social media, product marketing, content, and brand •Externally connected and customer-centric; well-connected in peer marketing communities.
Required Experience: 15-20+ years of marketing experience with a demonstrated track record of success Managed teams of 50+ and budgets of $50M Has worked in an agency or has experience working with agencies to run and develop campaigns 5+ years of executive level experience as the head of a marketing organization Excellent leadership, communication, and interpersonal skills, with the ability to effectively communicate complex concepts.
Demonstrated ability to think critically, make sound decisions, and solve complex problems. Demonstrated ability to lead through a transformation, planning through execution. Ability to build and maintain strong relationships with stakeholders, including third party marketing agencies and vendors. Strong business acumen and an understanding of the key drivers of business success. Proven track record of managing and developing a high-performing marketing team. Exceptional leadership and talent development skills Competencies: Strategic Agility Leans into ambiguity - runs towards the challenge with confidence Thinks big and creates a bold agenda that inspires people Demonstrates learning with accountability, curiosity and humility Problem Solving/Decision Making Expects and requires innovation and simplification from diverse teams Bias for action and calculated risk-taking Benchmarks against the best; knows what problems they are solving Operational Excellence Moves up and down in altitude, stays connected to the details Mobilizes people and teams to confront tough new realities and does the necessary learning, seeks feedback, and iterates to accelerate success Seeks and applies workforce analytics as a lens for capacity and resource planning Talent Management Obsess on hiring the best, raising the talent bar with every promotion, and developing exceptional talent for team LPL Builds own capacity and that of their organization to lean in and learn from differences as a source of strength Intangibles: Servant Leader Wins hearts and minds Demonstrates confidence creating followership Humility Sets aside ego for the greater good Self aware Continuous learner Growth Mindset Pragmatic, seeks outcomes not thematic concepts Sees around corners and connects dots Leads with curiosity and bias towards asking questions Courage Makes the tough decisions Has high standards and accountability Pay Range: $0 to $999,999,999Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location.
Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play - such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more.
Your recruiter will be happy to discuss all that LPL has to offer! Why LPL? At LPL, we believe that objective financial guidance is a fundamental need for everyone. As the nations leading independent broker-dealer, we offer an integrated platform of proprietary technology, brokerage, and investment advisor services. We provide you with a work environment that encourages your creativity and growth, a leadership team that is supportive and responsive, and the opportunity to create a career that has no limits, only amazing potential. We are one team on one mission.
We take care of our advisors, so they can take care of their clients. Because our company is not too big and not too small, you can seize the opportunity to make a real impact. We are committed to supporting workplace equality, and we embrace the different perspectives and backgrounds of our employees. We also care for our communities, and we encourage our employees to do the same. This creates an environment in which you can do your best work. Want to hear from our employees on what its like to work at LPL? Watch this! We take social responsibility seriously. Learn more here Want to see info on our benefits?
Learn more here Join the LPL team and help us make a difference by turning lifes aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE. Information on Interviews: LPL will only communicate with a job applicant directly from an @lp email address and will never conduct an interview online or in a chatroom forum. During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicants bank or credit card. Should you have any questions regarding the application process, please contact LPLs Human Resources Solutions Center at (800) 877-xyz X.
J-18808-Ljbffr For more details: jobs-search. org/finance_san-diego-c426442/chief-marketing-officer-san-diego_i1969866622
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